Peak Builders & Roofers is hiring!

Job Title: Senior AI Marketing Ads Manager

Location: San José, Escazú, Costa Rica (On-site)

Are you a data-driven Marketing Ads Manager with a passion for leveraging Artificial Intelligence to drive unparalleled digital campaign performance? Peak Builders & Roofers, a leading construction and remodeling company in San Diego, is expanding our marketing team in Costa Rica and seeking a highly skilled individual to lead our digital advertising efforts, working closely with our AI agency partner, Action Agent.

This is an exceptional opportunity for a forward-thinking professional who thrives in an on-site environment and is eager to integrate cutting-edge AI methodologies into their digital marketing strategies.

About the Role:

As our Senior AI Marketing Ads Manager, you will be instrumental in strategizing, executing, and optimizing all paid digital marketing campaigns across various platforms, with a strong emphasis on AI-driven insights and efficiencies. You’ll work hands-on with:

• Google Analytics: Deep dive into data to understand user behavior and campaign performance, identifying trends that inform AI optimization.
• Google Tag Manager: Implement and manage tracking tags for accurate data collection, crucial for AI model training.
• Meta Ads (Facebook & Instagram): Develop and manage compelling ad campaigns targeting homeowners and businesses, with A/B testing and audience segmentation informed by AI.
• AI-Powered Ad Campaign Strategy & Optimization: Design comprehensive ad strategies, manage budgets, and continuously optimize campaigns for maximum ROI, utilizing AI tools for predictive analytics and automated bidding strategies.
• AI-Driven Landing Page Optimization: Collaborate with the team to ensure landing pages are optimized for conversions, potentially using AI for content personalization and user experience improvements.
• Collaboration with AI Agency Action Agent: Work effectively with our AI agency partner, Action Agent, to amplify our reach and impact through advanced AI solutions and shared insights.
• AI Tool Proficiency: Leverage cutting-edge AI tools like Gemini Pro and ChatGPT for enhanced content creation, audience insights, competitive analysis, and campaign efficiency.

Key Responsibilities:

• Lead the planning, execution, and optimization of all paid digital advertising campaigns, including Google Ads, Meta Ads, and LinkedIn Ads, with an AI-first mindset.
• Conduct in-depth keyword research, audience segmentation, and competitor analysis, enhanced by AI tools.
• Develop compelling ad copy and creatives that resonate with our target audiences, utilizing AI for content generation and A/B testing.
• Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations for improvement, leveraging AI-powered dashboards and reporting.
• Manage ad budgets effectively to ensure optimal allocation and ROI, potentially with AI-driven budget optimization.
• Collaborate closely with our content marketing, SEO, and sales teams to ensure integrated strategies, fostering an environment of continuous learning and adoption of AI best practices.
• Stay up-to-date with the latest digital marketing trends, platform updates, and especially, advancements in Artificial Intelligence applications for marketing.

What We’re Looking For:

• Experience: 5+ years of experience in digital marketing, with a strong focus on paid advertising (SEM and Social Media Ads).
• Technical Proficiency: Demonstrated expertise in Google Analytics, Google Tag Manager, Google Ads, and Meta Ads.
• AI Acumen: Proven experience or strong eagerness to learn and apply AI tools and methodologies in digital marketing. Experience with Gemini Pro and ChatGPT is highly valued.
• Strategic & Analytical Thinker: Ability to develop and implement comprehensive digital advertising strategies, driven by data and AI insights.
• Collaborative Spirit: Excellent collaboration and communication skills to work effectively with internal teams and our AI agency partner, Action Agent.
• Language Skills: Fluent in both English and Spanish (written and verbal).
• Location: This is an on-site position based in our San José, Escazú, Costa Rica office.

If you are a mid to senior-level digital marketing professional in Costa Rica ready to leverage the power of AI and make a significant impact on our growth, we encourage you to apply!

Apply Now to Join the Peak Builders Team!