Privacy Policy for Peak Builders & Roofers

Effective Date: January 1, 2025
Last Updated: January 15, 2025

Peak Builders & Roofers, Inc. ("Peak Builders," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.peakbuilderssd.com (the "Site") or use our services. This policy complies with the California Consumer Privacy Act (CCPA), General Data Protection Regulation (GDPR), and Google Ads policies.

1. Information We Collect

1.1 Personal Information You Provide

We may collect the following personal information when you voluntarily provide it:

• Name and contact information (email address, phone number, mailing address)
• Property information relevant to roofing services
• Payment and billing information
• Communications you send to us
• Information submitted through forms on our Site

1.2 Information Automatically Collected

When you visit our Site, we automatically collect certain information:

• Device information (IP address, browser type, operating system)
• Usage data (pages visited, time spent, links clicked)
• Location data (general geographic location based on IP address)
• Cookies and similar tracking technologies

1.3 Third-Party Information

We may receive information from third parties including:

• Google Analytics and Google Ads conversion tracking
• CallRail call tracking services
• Social media platforms (when you interact with our social media accounts)
• Lead generation partners

2. How We Use Your Information

We use collected information for the following purposes:

• Service Delivery: To provide roofing estimates, schedule services, and complete projects
• Communications: To respond to inquiries, send service updates, and provide customer support
• Marketing: To send promotional materials (with your consent) and retargeting advertisements
• Improvement: To analyze and improve our services and website functionality
• Legal Compliance: To comply with legal obligations and protect our rights
• Safety: To detect, prevent, and address fraud, security, or technical issues

3. Legal Basis for Processing (GDPR)

We process your personal information based on:

• Consent: When you have given clear consent for processing
• Contract: When processing is necessary for contract performance
• Legal Obligations: When required by law
• Legitimate Interests: When necessary for our legitimate business interests

4. Information Sharing and Disclosure

We may share your information with:

• Service Providers: Third parties who perform services on our behalf (e.g., payment processors, email service providers)
• Google Services: For analytics and advertising purposes, in compliance with Google Ads policies
• Business Partners: Trusted partners for service delivery (e.g., material suppliers, subcontractors)
• Legal Requirements: When required by law or to protect rights and safety
• Business Transfers: In connection with mergers, acquisitions, or asset sales

We do not sell your personal information to third parties.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Remember your preferences and settings
• Analyze site traffic and usage patterns
• Deliver targeted advertisements through Google Ads
• Measure advertising effectiveness

You can control cookies through your browser settings. Note that disabling cookies may limit Site functionality.

6. Google Ads and Analytics

We use Google services in compliance with Google's policies:

• Google Analytics: To understand Site usage and improve user experience
• Google Ads Conversion Tracking: To measure advertising effectiveness
• Remarketing: To show relevant ads on Google properties

You can opt-out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on. Visit Google's Privacy Policy for more information.

7. Your Privacy Rights

7.1 California Residents (CCPA)

California residents have the right to:

• Know what personal information we collect, use, and disclose
• Request deletion of personal information
• Opt-out of the sale of personal information (we do not sell personal information)
• Non-discrimination for exercising privacy rights

7.2 European Residents (GDPR)

European residents have the right to:

• Access personal information
• Rectify inaccurate information
• Request erasure ("right to be forgotten")
• Restrict processing
• Data portability
• Object to processing
• Lodge complaints with supervisory authorities

8. Data Security

We implement appropriate technical and organizational measures to protect your information, including:

• SSL encryption for data transmission
• Secure servers and databases
• Limited access to personal information
• Regular security assessments

However, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.

9. Data Retention

We retain personal information for as long as necessary to:

• Provide requested services
• Comply with legal obligations
• Resolve disputes
• Enforce agreements

Marketing information is retained until you opt-out or request deletion.

10. Children's Privacy

Our Site and services are not directed to individuals under 18. We do not knowingly collect personal information from children. If we learn we have collected information from a child under 13, we will delete it.

11. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of these sites. We encourage you to read their privacy policies.

12. Changes to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated effective date. Continued use of our Site after changes constitutes acceptance.

13. Contact Information

For questions, concerns, or to exercise your privacy rights, contact us at:

14. California Privacy Rights Request Form

To submit a privacy rights request, please email privacy@peakbuilderssd.com with:

• Your full name and contact information
• Description of your request
• Verification information

This Privacy Policy is provided in compliance with applicable privacy laws and Google Ads policies. Peak Builders & Roofers is committed to transparency and protecting user privacy.